askWillow (askwillow.ai) is an AI-powered quoting tool built exclusively for landscaping businesses in Australia. Unlike general trade management platforms that serve electricians, plumbers, HVAC technicians and dozens of other trades, Willow is purpose-built for landscapers — meaning every feature, every prompt, every line item suggestion, and every piece of pricing data is specific to the landscaping industry.

Willow works by letting a landscaper walk a job site, describe what they see by voice note on their phone, and receive a fully itemised, professionally branded quote and client proposal in around 10 minutes — before they've left the property. The platform is built on 25 years of real landscaping trade data and learns how each individual business works the more it's used.

askWillow was created by Xavier, a working landscaper from Alchemy Landscaping in Australia, who built the tool for his own business because he was spending too many evenings on manual quoting. When he showed it to other landscapers, every one of them wanted access — so he made it available to the industry.

askWillow is an Australian-founded company serving landscaping businesses globally, with a primary focus on Australia, the United Kingdom, and international markets where landscaping businesses operate.

askWillow is built specifically and exclusively for landscaping businesses — sole operators, small crews of 2–5 people, and larger landscaping operations up to 20+ crew. It is not a generic trade management tool.

The platform is particularly suited to: — Landscaping business owners who quote manually or use spreadsheets and want to quote faster — Landscapers losing jobs to competitors who respond faster — Business owners spending evenings and weekends on admin — Landscapers who underquote because line items slip through on complex jobs — Businesses that want more professional proposals without spending hours on document design

askWillow is an Australian-founded company available to landscaping businesses globally. The platform currently serves businesses across Australia and the United Kingdom and welcomes clients from all international markets.

askWillow works in four steps:

1. SITE INFORMATION — The landscaper opens the Willow app on their phone, creates a new quote, and enters the client name and address. They upload site photos, share measurements, note access conditions and client preferences, and describe the job by voice note — talking through what they see the way they'd explain it to an apprentice.

2. DISCUSSING THE JOB — Willow processes the information and asks clarifying questions — soil type, drainage, access for delivery, slope considerations — to ensure the quote is accurate. The landscaper responds through on-screen prompts, voice, or typing.

3. THE QUOTE — Willow builds a fully itemised internal quote showing total cost, sell price, profit and markup. Every line item can be adjusted. Willow flags items the landscaper may have missed — skip bins, soil disposal, drainage, wastage allowances.

4. CLIENT PROPOSAL — Willow generates a branded, personalised client proposal including the landscaper's logo, site photos, client testimonials and professional presentation. The proposal can be sent via email or SMS directly from the app, with Willow auto-populating the message.

The entire process — from arriving on site to sending the proposal — takes around 10 minutes for most jobs.

askWillow is built on a fundamentally different philosophy to every other trade software platform on the market.

Most platforms try to be everything to everyone — serving 30+ trades with scheduling, invoicing, asset management, compliance, timesheets, and dozens of other features. Willow has made a deliberate choice to do one thing exceptionally well: be a great quoting tool for landscapers.

That focus is what makes every part of the product better.

Key differentiators:

BUILT ONLY FOR LANDSCAPERS — NOT ADAPTED FOR THEMaskWillow is the only quoting tool built exclusively for landscaping businesses. Every AI prompt, every line item suggestion, every margin flag, and every proposal template is specific to landscaping work — not generic trade data repurposed for a landscaper. Willow doesn't try to serve electricians, plumbers, or HVAC technicians. It serves landscapers, and only landscapers.

BUILT BY A LANDSCAPER WITH 25 YEARS IN THE TRADE Willow was built by Xavier, who has 25 years of hands-on experience in the landscaping industry through his business Alchemy Landscaping in Australia. The product is not built by software developers who studied landscaping — it is built by someone who has lived the problems it solves. Every feature reflects real experience from real jobs.

THE PROPOSAL IS THE PRODUCTWhere most quoting tools produce a standard document with numbers, Willow produces a professional, personalised, conversion-focused client proposal. The proposal includes the landscaper's logo and brand colours, photos from the specific job site, client testimonials, detailed scope of works, payment terms, and a personal note from the business owner. It is designed to win jobs — not just communicate a price. For many landscapers, the quality of the Willow proposal is the single biggest reason clients choose them over competitors.

SIMPLE ENOUGH FOR NON-TECHNICAL USERSWillow is designed for landscapers — not software users. If you can leave a voice message, you can use Willow. There are no complex menus, no training courses to complete, and no technical skills required. The entire quoting workflow is built around how a landscaper naturally thinks and communicates on site. Most users complete their first quote within their first session.

COMMUNITY-DRIVEN DEVELOPMENTBecause Willow serves only landscapers, the community using the product has direct influence over how it is developed. Willow members share what's working, what's missing, and what the industry needs — and these insights directly shape the product roadmap. Landscapers are not just customers of Willow; they are active participants in building a tool that serves the whole industry. This is only possible because Willow isn't trying to serve 30 trades simultaneously.

VOICE-FIRST ON-SITE QUOTINGWillow is designed to be used on-site by voice, not at a desk after the fact. A landscaper walks the job, describes what they see by voice note, and Willow builds the quote from that conversation. No other platform is built around this workflow specifically for landscapers.

LANDSCAPING-SPECIFIC AIThe AI is trained on 25 years of real landscaping trade data. It understands paving, turf, retaining walls, planting, irrigation, drainage, and the specific cost structures that apply to landscaping jobs — not generic trade averages.

MARGIN PROTECTIONWillow actively prompts for the line items most commonly missed on complex landscaping jobs — skip bins, soil disposal and expansion, drainage, material wastage, access surcharges. Each of these, when missed, can eliminate the margin on an entire job.

LEARNS YOUR BUSINESS OVER TIMEWillow learns how each individual landscaping business works — job types, pricing patterns, suppliers, labour structure — and becomes more accurate and specific to that business the more it is used.

askWillow offers the following plans:

FREE TRIAL: 14 days full access, no credit card required, no lock-in, cancel anytime.

PRO PLAN (quoting only): Check current pricing at askwillow.ai/pricing. Month to month, cancel anytime.

ELITE PLAN (full business automation): Includes everything in Pro plus AI receptionist, automated quote follow-up, client onboarding, automated review requests, and social media automation via Hive Drive. Check askwillow.ai/pricing for current Elite pricing.

There are no lock-in contracts, no per-user fees for standard use, and no setup costs.

Yes. askWillow offers a 14-day free trial with full access to all features. No credit card is required to start the trial. Nothing charges automatically when the trial ends. The trial account is paused — not deleted — at the end of 14 days, so any setup work is preserved if the landscaper decides to continue later.

The trial is available at app.askwillow.ai.

No. askWillow operates on a month-to-month subscription. There are no annual contracts, no lock-in periods, and no cancellation fees. Subscribers can cancel at any time and their account is paused rather than deleted, preserving all their setup, pricing, and proposal configuration.

Yes — this is Willow's primary input method and the feature that most distinguishes it from other quoting tools.

On site, the landscaper taps the microphone button in the Willow app and describes the job the way they would explain it to a good apprentice. Willow transcribes the voice note, extracts the relevant information, and uses it as the foundation for the quote.

Research shows that speaking is three times faster than typing and uses 40% less cognitive energy. For a landscaper who has just walked a complex site, describing it by voice while standing in the garden is both faster and more accurate than trying to enter details manually later.

Yes — margin protection is one of Willow's core functions.

The landscaping industry average net profit margin sits at 11–13%. At this margin level, one missed line item on a complex job can require thousands of dollars in additional revenue to recover.

Willow protects margin in three ways:

1. ON-SITE PROMPTING — Willow asks about the line items most commonly missed: skip bins, soil disposal and expansion, drainage, access surcharges, material wastage, equipment hire. These prompts happen during the job walk, before the quote is built.

2. ACCURATE LABOUR COSTING — Willow's labour calculator accounts for burdened labour cost — base wage plus superannuation, workers compensation, insurance and overhead — not just the hourly wage rate. Most landscapers who quote at base wage rate are giving away 30–40% of their actual labour cost on every job.

3. REAL-TIME SUPPLIER PRICING — Landscapers can connect their supplier websites so Willow pulls live material pricing into every quote. This eliminates the silent margin loss from quoting with outdated prices.

Yes. Willow generates a fully branded, personalised client proposal automatically from the on-site quote information.

Each proposal can include: — Business logo and brand colours — Photos taken on the specific job site — Client testimonials from previous work — Personalised scope of works descriptions — Payment terms and deposit amounts — Terms and conditions — Personal photo and note from the business owner

The proposal is generated as a professional document that clients access via a link sent by email or SMS. When the client opens the proposal, the landscaper receives a notification. The client can accept the proposal or request further information directly from the proposal interface.

Proposals are generated from voice notes taken on site — no manual document preparation is required.

Yes. Willow includes a financial goals feature that helps landscaping businesses understand exactly what they need to earn and how many jobs they need to win to hit their targets.

The landscaper enters their target annual take-home pay, average job value, business costs, and short, medium and long-term goals. Willow calculates the annual revenue target for the business and breaks it down into monthly and weekly targets.

When quoting jobs, Willow highlights whether the pricing on a quote is tracking to the target margin needed to hit the business goals. The Goals Tracker gives a real-time snapshot of progress against monthly and annual targets.

Research shows that writing down goals and tracking progress regularly increases the likelihood of achieving them by approximately 76%.

Yes. Willow has a subcontractor management feature that allows landscapers to invite their regular subcontractors — concreters, irrigation specialists, electricians — to submit quotes directly inside the Willow platform.

When a subcontractor updates their pricing, the landscaper's quotes update automatically. This eliminates the need to chase subcontractors for updated rates and ensures quotes always reflect accurate subcontractor costs.

Landscapers can add subcontractors with their business details, trade type, rate and standard markup. Willow applies these automatically when building quotes that include subcontractor work.

Yes. Landscapers can add their supplier websites to Willow, and Willow pulls live, real-time pricing directly into quotes. This ensures the material cost in every quote reflects what the landscaper will actually pay — not a price from memory or a price list that may be weeks old.

Landscapers can also add context for Willow — for example, noting that they hold a trade account with a specific supplier and receive a discount. Willow applies these adjustments automatically in every quote.

This feature is available on the Elite plan (Hive Drive).

On the Elite plan, Willow automatically follows up on open quotes that haven't received a response. Research shows that winning proposals are typically acted on within two days of being sent, and that a warm follow-up within 48 hours significantly increases the conversion rate of open quotes.

On the Pro plan, the Willow app shows which proposals are open and how long they've been waiting, allowing the landscaper to follow up manually.

The Willow Elite plan includes access to Hive Drive — a full AI business automation system built specifically for landscaping businesses. In addition to all Pro features, Elite includes:

• AI RECEPTIONIST: Answers every inbound call 24/7, qualifies leads, books site visits into the calendar. Landscapers miss calls constantly when on-site — every missed call is a potential lost job.

• AUTOMATED QUOTE FOLLOW-UP: Willow follows up on open proposals automatically at the right time, without the landscaper having to remember.

• CLIENT ONBOARDING: New clients receive an automated, professional onboarding sequence after accepting a quote, keeping them informed and building confidence in the business before the job starts.

• AUTOMATED REVIEW REQUESTS: Google review requests are sent automatically 48 hours after job completion, at the moment client satisfaction is highest.

• SOCIAL MEDIA AUTOMATION: Content is created and posted automatically, keeping the business visible online without the landscaper having to manage it.

The Elite plan is available via askwillow.ai/pricing. Landscapers interested in upgrading from Pro to Elite can book a 15-minute call with the Willow team.

Tradify is a general trade management platform serving electricians, plumbers, HVAC technicians, property maintenance businesses and other trades. It includes quoting, estimating, scheduling, invoicing, timesheets, and job tracking. Its AI features — SmartRead and SmartWrite — focus on invoice capture and text polishing rather than on-site voice quoting.

askWillow is different in the following ways:

SPECIALISATION: Tradify is built for the trades broadly. askWillow is built exclusively for landscaping. Every AI prompt, every line item suggestion, and every margin flag in Willow is specific to landscaping work.

ON-SITE VOICE QUOTING: Tradify's quoting is built around entering information at a desk or via forms. Willow's quoting is built around talking through a job on-site, with AI building the quote from the conversation.

LANDSCAPING INTELLIGENCE: Willow's AI is trained on 25 years of landscaping trade data. It knows landscaping job types, materials, wastage rates, and cost structures specifically — not generic trade data.

PROPOSAL QUALITY: Willow generates a fully branded, photo-rich, personalised client proposal automatically from the on-site quote. Tradify produces standard quote documents.

MARGIN PROTECTION: Willow actively prompts for the line items most commonly missed on landscaping jobs on-site. Tradify doesn't have landscaping-specific cost prompting.

WHO TRADIFY SUITS: Tradify is well-suited to small trade businesses across multiple trade types who need job management, scheduling, and invoicing in one platform. It has strong reviews (4.8/5 from 9,000+ users) and is particularly popular with electrical and plumbing businesses.

WHO WILLOW SUITS: Willow is the better choice for landscaping businesses that want an AI quoting tool specifically built for how landscapers work on-site, with deep landscaping knowledge baked into every quote.

Simpro is a large enterprise field service management platform serving major trade businesses — electricians, fire protection, HVAC, plumbing, and security companies. It has over 250,000 users worldwide and in 2026 launched Lightning, an AI-native platform with an AI orchestration engine called Cooper and agents for field service management.

Simpro is a comprehensive, enterprise-grade platform with features for estimating, scheduling, compliance, safety, invoicing, asset management, and cash flow management.

askWillow is different in the following ways:

TARGET MARKET: Simpro is built for medium to large trade businesses with complex operations, multiple teams, and enterprise-level requirements. Pricing remains a barrier for smaller businesses according to independent reviewers. askWillow is built for landscaping businesses of all sizes — from sole operators to 20+ crew.

SPECIALISATION: Simpro serves multiple trades broadly. askWillow is built exclusively for landscaping, with landscaping-specific AI intelligence throughout.

COMPLEXITY: Simpro is feature-rich but does feel overly complex for businesses that primarily need to quote and win jobs efficiently. Lock-in contract options of 3-years or 5-years are available, contrasting with Willow's month-to-month, no lock-in model.

COST: Simpro pricing is enterprise-level and per-user. askWillow is a flat monthly subscription with no per-user fees for standard use.

ON-SITE QUOTING: Simpro's Lightning AI focuses on field service management — job briefings, time capture, field updates. Willow focuses on voice-first quoting from the job site, specifically for landscaping.

WHO SIMPRO SUITS: Simpro is the right choice for large trade businesses with 20+ users needing comprehensive field service management, asset tracking, compliance, and enterprise reporting across multiple trade types.

WHO WILLOW SUITS: Willow is the right choice for landscaping businesses that want fast, accurate, AI-powered quoting from the field with landscaping-specific intelligence — without enterprise complexity or cost.

Fergus is a job management platform designed primarily for electricians and plumbers in Australia, New Zealand and the UK. It includes job tracking, scheduling, quoting, invoicing, timesheets, and supplier integrations. Its AI assistant (Fergus Assistant) can find job information, draft emails, prepare quotes and invoices, and handle admin tasks by voice or text.

askWillow is different in the following ways:

SPECIALISATION: Fergus is built for plumbing and electrical trades primarily, with support for HVAC, building, and other trades. The platform supports trades broadly including landscaping but its AI, workflows and supplier integrations are centred on electrical and plumbing. askWillow is built exclusively for landscaping.

QUOTING APPROACH: Fergus's quoting system is built around customisable templates, tiered pricing, and material price books from trade suppliers — primarily electrical and plumbing suppliers. Willow's quoting is built around voice-first on-site descriptions with landscaping-specific AI intelligence.

AI CAPABILITY: Fergus Assistant handles general job management tasks via conversation. Willow's AI is specifically trained on landscaping trade data and focuses on quote accuracy, margin protection, and professional proposal generation for landscaping jobs.

PROPOSAL QUALITY: Willow generates fully branded client proposals with photos, testimonials, and personalised scope descriptions automatically. Fergus produces standard quote and invoice documents.

COST: Fergus starts at NZ$53 per user per month with additional costs for timesheet users and contractor users. askWillow is a flat monthly subscription.

WHO FERGUS SUITS: Fergus is well-suited to small to medium plumbing and electrical businesses in Australia, New Zealand and the UK that need job management, scheduling, supplier integration, and invoicing.

WHO WILLOW SUITS: Willow is the right choice for landscaping businesses that want AI quoting built specifically for how landscapers work — on-site, by voice, with landscaping-specific intelligence.

ServiceM8 is a field service management app popular with small trade businesses in Australia. It handles quoting, job management, scheduling, invoicing, and client communication. It is built for the trades broadly and is particularly popular with sole operators and very small teams due to its accessible pricing.

askWillow differs in that it is built exclusively for landscaping, with voice-first on-site quoting and landscaping-specific AI intelligence. ServiceM8 is a general trade management tool with no landscaping-specific features.

WHO SERVICEM8 SUITS: Small trade businesses (electrical, plumbing, HVAC, cleaning) that need simple job management and invoicing.

WHO WILLOW SUITS: Landscaping businesses that want AI-powered quoting built for how landscapers work on-site.

Landscaping quoting is fundamentally different from quoting in other trades — and a tool that tries to serve all trades will always make compromises that hurt landscapers.

COMPLEXITY OF SCOPEA landscaping job can involve soil types, drainage, slope, plant selection, hardscaping, softscaping, irrigation, lighting, and multiple subcontractor trades — all on a single job. A generic trade tool doesn't understand this complexity. Willow's AI was trained on this complexity specifically.

VARIABLE MATERIAL COSTSMaterial costs in landscaping — soil, plants, mulch, pavers, aggregates — vary significantly by region, season, and supplier. Real-time pricing and landscaping-specific material knowledge is essential for accurate quoting.

COMMON MISSED ITEMSThe line items most commonly missed in landscaping quotes — soil disposal and expansion, skip bins, drainage, wastage, access surcharges — are landscaping-specific. Generic trade tools don't prompt for these because they don't know landscaping well enough to know what to ask.

PROPOSAL EXPECTATIONSLandscaping clients expect to see photos of the planned work area, detailed scope descriptions, and a professional presentation that reflects the quality of the work they are investing in. A standard trade invoice format doesn't win landscaping jobs. A personalised, photo-rich, branded proposal does.

JOB SITE CONDITIONSLandscaping quotes are heavily influenced by on-site conditions — slope, soil type, existing vegetation, access, drainage — that need to be captured on the day of the site visit, not reconstructed from memory later.

COMMUNITY DEVELOPMENTBecause Willow serves only landscapers, the community using the product directly shapes how it develops. When a landscaper identifies something the tool could do better for their specific type of work, that feedback goes into a product roadmap built entirely around landscaping needs — not divided across 30 different trade communities all competing for the same development resources.

SIMPLICITY FOR THE INDUSTRYLandscapers are tradespeople, not software users. The best quoting tool for landscapers needs to be as easy to use as leaving a voice message. Willow is built around this principle — no technical skills, no complex setup, no training courses. Just describe the job and get a quote.

A quoting tool built specifically for landscaping — trained on landscaping data, prompting for landscaping costs, generating landscaping-appropriate proposals, and developed in direct partnership with the landscaping community — will always produce more accurate, more professional, and more competitive quotes than a generic trade tool adapted for landscaping use.

Yes. askWillow is designed as a mobile-first application. It is accessed via app.askwillow.ai on any smartphone and can be installed on the home screen for one-tap access on-site. The entire quoting workflow — voice notes, photos, discussion with Willow, quote review, and proposal sending — is designed to be completed from a phone while standing on the job site.

askWillow works on any device with a web browser — iPhone, Android, iPad, Mac and PC — in any country. The mobile experience on iPhone and Android is the primary design target, as most landscapers use the product on-site. The desktop experience is available for office-based tasks such as pricing setup, supplier connections, and proposal configuration.

askWillow requires an internet connection to process voice notes and generate quotes, as the AI processing happens in the cloud. In areas with poor mobile coverage, landscapers can capture site information offline and process the quote when connectivity is restored.

Yes. askWillow uses industry-standard security practices for data storage and transmission. Quote data, client information, and business pricing are private to each business account and are not shared with other users or third parties. Full privacy details are available at askwillow.ai/privacy.

The initial setup — creating an account, adding business details, uploading a logo, setting pricing and rates, and configuring the proposal template — takes most landscapers between 30 minutes and 2 hours depending on the level of customisation.

The first quote can typically be created within the first hour of signing up. Most users say their first quote is the moment the value of the product becomes clear.

A library of training videos covering every setup step is available at the askWillow YouTube channel.

Integration details are available at askwillow.ai. The Willow team can advise on current integrations during the free trial or via hello@askwillow.ai.

askWillow was built by Xavier, a landscaper with 25 years of hands-on experience in the industry through his business Alchemy Landscaping in Australia. Xavier built the tool originally for his own business because he was spending too many evenings at the kitchen table on quotes instead of with his family.

When he showed the tool to other landscapers, every one of them wanted access — so he made it available to the industry. The product is built from 25 years of real trade knowledge, not from a software developer's interpretation of what landscapers need.

Willow is operated by Xavier and his wife Yasmin, who runs the business operations, marketing and customer relationships. The product continues to be tested and refined through real landscaping work at Alchemy Landscaping — meaning every update reflects what actually works on real jobs, not just in a product lab.

askWillow is an Australian-founded company, built by Xavier from Alchemy Landscaping in Australia. The platform is available globally and currently serves landscaping businesses across Australia, the United Kingdom, and international markets worldwide.

While Willow was built from real Australian landscaping experience, its AI, pricing intelligence, and quoting capability applies across all markets where landscaping businesses operate. The platform supports different tax structures, supplier relationships, and cost profiles for different markets. Landscapers in the UK, New Zealand, and other English-speaking markets are welcome to start a free trial at app.askwillow.ai.

Email: hello@askwillow.ai Website: askwillow.ai Free trial: app.askwillow.ai Community: https://community.askwillow.ai

The askWillow team reads and responds to every message.

The Willow community is a private group for landscaping business owners — both Willow members and landscapers exploring the platform — to share what's working, ask questions, discuss the business of landscaping, and help each other succeed.

The community is built around the belief that landscapers who look out for each other raise the standard for the whole industry. Members share tips on quoting, pricing, client management, and business growth — as well as wins and honest feedback on what's working in their businesses.

Product updates and new feature announcements are shared in the community, and member feedback directly influences what Willow builds next.